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Gone COCONUTS for…

 

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Being a heavy coconut fan I’ve got pretty high standards for all things “coconut”. To be honest, for some reason I’ve never been a dark chocolate fan and most of the coconut treats I find include dark chocolate. That changed recently thanks so SUPER YUMMYS SNACKS! 

I was introduced to SUPER YUMMYS SNACKS and I can say I was completely m i n d b l o w n. SUPER YUMMYS SNACKS are bite size coconut bites covered in different toppings such as:

      Dulce de Leche and Dark Chocolate (which to my surprise I LOVED)

Dulce de Leche and Goldenberry Superfruit

Dulce de Leche and Colombian Coffee

Dulce de Leche and Red Berries Yogurt Drizzle

Dulce de Leche and Yogurt Drizzle

Dulce de Leche and White Chocolate

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Personally, I liked them all (currently eating one as we speak) but my top 3 would have to be the Colombian coffee, white chocolate, and the red berries yogurt drizzle!

Each pack comes with 8 individually wrapped bites which is perfect to keep the freshness. I took them on a recent road trip and that was probably one of the best decisions i’ve ever made!

A little back story, SUPER YUMMYS SNACKS are non GMO, gluten free, and all natural. With ingredients straight from the amazon and tropics, these snacks are sure to leave your mouth watering!

Check them out on instagram @superyummyssnacks or their website at www.superyummys.com

DROP ME A LINE AFTER YOU’VE TRIED THEM. 🙂

Xo,

Shay

Advice to business owners from the influencers view….

Recently, over the past couple of weeks, I’ve had quite a few business owners express their concerns when using influencers for marketing purposes. Their top concerns? “Is using influencers really worth it?” “Are they really reaching a large audience?”, “We had a bad experience with one.” 

Let me give it to you from the influencers eye. When using an ORGANIC influencer, yes it’s worth it! What is an organic influencer you ask? An organic influencer is one who DOES NOT use bots, buy followers/likes, nor use apps to gain followers/likes. More on how to tell the difference later on in this post.

Let’s talk about what an influencer does…

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THAT’S MEEEEEE!

 

PREPARING: First off, the time and effort it takes in preparing marketing photos is worth it enough. From the numerous shots taken, to finding the perfect ones, then editing them is enough for business owners to appreciate.  

   POSTING: Whether influencers are marketing on their own pages, or on the businesses page, each post is carefully prepared with wording and/or hashtags. Timing is everything, influencers use strategies to determine the best time to post to receive the most engagement.

   ENGAGEMENT: ORGANIC influencers engage A LOT! Whether it’s on their foodie friends pages, or random pages. Engagement is one of the top strategies to success in the influencer industry. An influencer who engages heavily such as following, liking, commenting on others posts is more likely to have success and strength. Engaging is the aspect that takes the most time and effort, hence why it’s the most connected piece to success. 

ORGANIC VS. NON-ORGANIC ….How to tell the difference?

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Honestly, this may be the hardest aspect when choosing influencers unless you’re fairly social media savvy. Often times, businesses often go to the influencers that may have (for example) 70,000 followers. THAT’S THE FIRST  MISTAKE! You have to do a little background research first. Compare their following with the amount of likes they are getting, if it doesn’t add up then it’s probably NOT ORGANICAlso, watch their page for a few days, if you see their followers going up daily by numerous amounts, they probably are NOT ORGANIC followersNext, take a scroll through their followers list…if you come across these kind of pages, THEY’RE FAKE PAGES OR BOT PAGES! You can get these kind of followers by either buying the “followers” or using apps to “gain followers”. These kind of fake followers do not engage in your content. They are simply there just to linger and bring you follower numbers up. Ask for impressions!!!!! You’ll be surprised that sometimes smaller accounts have more impressions. Word of advice?  Sometimes, less is more 😉

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Now, not every large account is a NON ORGANIC account. There are many ORGANIC large pages, you just have to figure out the difference and once you do, ALL of your influencer for marketing experiences will turn GOLDEN!

P.S This article is not intended to offend any influencer in particular. This article is solely used as advice to business owners. 

 

XO,

Shay

 

More than a “McDonald’s”

Last week I went with the @foodietribe to an event at McDonald’s. We were told we would be going on a tour of the back of McDonald’s, and trying the new premium desserts & sandwiches. My first thoughts (honestly) were 1. How interesting could the back of a McDonald’s be? 2. Could these foods I was going to try really live up to influencer standards? 3. They have the BEST COKE so, I’M GOING! 🙂

Upon arrival, we were greeted, seated at our private tables, and given a drink of our choice. Once all the influencers were there, we were introduced by one of the owners, Anthony Lopez. Anthony is the son of Leo & Cindy Lopez, and the three of them together own that specific location along with several other locations throughout South Florida. Anthony gave us a little back story about how the family came to owning McDonald’s locations and it begins with his father Leo, working at McDonald’s at a young age, as a crew member. Ever since then, the family grew a strong bond with the McDonald’s brand and transformed their locations into family-style restaurants. The staff are exceptional people, they are all very friendly, and truly love what they do.

As I took the tour through the back I was immediately taken back by the organization, cleanliness, and upkeep. You would never think how much effort goes into preparing these meals that you get from a drive-thru. However, this location really put things into perspective for me.

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                                 My favorite part….fresh apple pies anyone?

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Now, let’s move onto the fun part, the EATING! We used the self-serve kiosk’s to order our meals, and the staff delivers it right to your table within minutes. I tried the pico guacamole crispy chicken on artisan bread. OH EM GEEEEE! First of all, anything with avocado, or guacamole is an automatic winner for me but this sandwich….I WAS IMPRESSED! So juicy, perfectly flavored, and all around delicious. 

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Next up, we have the new premium desserts…offered in many South Florida locations to beat the heat. The desserts include the Strawberry Shortcake Sundae, and the Turtle brownie Sundae. The strawberry option includes pieces of white moist cake, and strawberry topping, inside their world famous vanilla soft serve. The chocolate option includes brownie bites, hot fudge, and caramel, inside the soft serve then topped with pecans. Both include whipped cream for added flavor! BOTH WERE SO CREAMY, and DECADENT!

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If your mouth is now watering, go say what’s up to my new food best friends over at McDonald’s & let me know what you think after!

Xo,

Shay

 

 

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#getbakedwithsoflofooodie

Hey everybody! We’ve been a little busy here @soflofooodie with the end of the school year (special needs teachers here), and moving into the new house but DO WE HAVE NEWS FOR YOU! but first…. a little background on the topic.

So for those of you that don’t know (which is probably a HUGE chunk of you) Steph used to own her own cake/cupcake business. Yep, that’s right…she spent COUNTLESS hours baking, and perfecting each and every cake/cupcake she made. She owned this business with one of her long time friends however, after a few years of doing it….their lives got in the way and they decided to quit.

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A cake Steph did during her business days

Steph took her talents into helping me with @soflofooodie so we made it a double team kinda thing. Recently, a client of ours asked us to make a test run of her cupcakes so he could sell them at his shop. At first, we didn’t really know what to expect. She really only sold her items to previous clients, never at a store front. We came up with four flavors… Oreo stuffed, Nutella stuffed, Strawberry cheesecake stuffed, and Funfetti filled with sprinkles (think piñata)! We are so glad we chose to do it because that weekend of the trial, the cupcakes sold out completely!

 

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Trial weekend cupcakes

So here’s where things get interesting. YOU CAN NOW MAKE CUSTOM ORDERS FROM US! Contact us for a list of flavors! 🙂

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So, somewhere in the middle of all the busy days we’ve been having, a little miracle has been baking ;).

Thanks for all the love & support.

XO,

Shay & Steph

Unicorn Inspired Foods

It’s UNICORN season

From Starbucks fraps to unicorn bagels and donuts…It’s clearly becoming a thing of 2017! Anybody who knows Soflofooodie has learned that we’ve been known as the unicorn gurus (hence the brand logo). Unicorns are fun and colorful making it easy to incorporate into foods. 

If you remember back a couple of months ago, we partnered up with Cream Parlor to make our very own Soflofooodie unicorn inspired ice cream cone. 

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THAT WAS SOOOO MUCH FUN!  Now we’ve got more opportunities to have fun with unicorn foods. Earlier this month, we were sent a package of THE BAGEL STORE bagels with the unicorn bagel included…duh!

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Next, we have Starbucks with their break-the-internet frap. Some people (a lot of people that is) didn’t seem to like the drink. Soflofooodie, however, did enjoy it! I have such a sweet tooth & I absolutely love sour things so this drink hit my tastebuds. Plus, it was super pretty!

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Finally, today we tried THE SALTY DONUT‘s newest donut creation, the unicorn donut. The Salty Donut is known for coming up with new donuts frequently and this one in particular is a collab with STYLE SAVES (which provides teens with the opportunity to go to prom). Therefore, some of the proceeds will go to STYLE SAVES.

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See how pretty all of the UNICORN inspired foods can be? It’s no wonder that they are becoming more and more popular. Soflofooodie can’t wait to see who comes up with something next. In the meantime, time to eat!!!! 

Xo, 

Shay

TIME for Spring!

JORD WATCH!

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If you’ve been following SoFloFooodie you have noticed by now a trend in many pictures taken involving nature, flowers, and grassy areas. There’s nothing I love more than a trendy watch to pair with the spring season and all my food posts. That’s where my JORD watch comes in 🙂 

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Honestly, I’ve never really been a watch person. In fact, most girls are into all the name brand watches and get them for holidays and birthdays. I never really asked for them however, I did own a couple but didn’t wear them much.  When I saw the JORD watches for the first time, I was actually excited for them. They looked like something more my style and that I would wear daily. JORD watches are made of wood so they blend  very well with all wardrobes, and of course, nature.

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My JORD watch pairs well with my Alex and Ani bracelets and that was the game changer for me. I can wear my watch and it looks good with anything, and with any color.

If you’re looking for a trendy watch this spring, check the JORD wood watch option!

Here are the links to the watches….

My watchhttps://www.jordwatches.com/series/fieldcrest/maple/#soflofooodie

Women’shttps://www.jordwatches.com/shop/women/#soflofooodie

Men’shttps://www.jordwatches.com/shop/men/#soflofooodie

I’m hosting a giveaway with JORD watches… all entries win a $25 credit toward a watch and one lucky winner will win $100 credit towards a watch. Watches can be as low as $139 so this credit will be extremely beneficial toward your purchase! Contest ends 4/2/2017 at 11:59CST. Gift codes will expire 7/2/2017.

To enter…https://www.jordwatches.com/g/soflofooodie

Xo,

Shay


Time for Spring

Miami Food Tours

In the last couple of months I’ve been trying out different food tours in the South Florida area. A couple weekends ago I had the opportunity to try Miami Food Tours (Tour des Forks). This tour is based in the South Beach area and we stopped at 4 local restaurants.  The tour took approx. 3 hours and not only did we try great food, but we also learned a lot about the history of South Beach!

The first stop of our tour was at The Cafe at Books & Books. This stop featured  “new american cuisine” which included this trio of yuca fries, chips & guacamole, and hummus & chips. I really liked the guacamole here, which was prepared with florida avocados. SO FRESH!

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Next, we made our way to a traditional cuban restaurant called Bella Cuba. Whether you’re a local in Miami, or you’re visiting you probably know that latin food is a pretty big deal down here. With Miami being home for many of the latin community, its inevitable to come across great latin restaurant and trust me when I say… it’s a good thing! 

Featured here is the traditional mojito…

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and here we have a sampler of empanadas, plantains, egg roll, and pulled pork on top of a tamale …

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After we finished our cuban meal we went on to try a peruvian restaurant “Chalan on the beach”. Peruvian food is highly known for their ceviche and for those who don’t know what ceviche is….it’s raw seafood inside lime and lemon juices and often has other ingredients (mango, onions, etc).

Ceviche is pretty high up there on my favorite food lists too!

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We also tried another dish from Chalan on the beach and although I’m not a big red meat eater, I have to admit it was really tasty. 

Here is Lomo Saltado which features flap meat, with onions and tomatoes served with fries and white rice.

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The walk back was entertaining because we learned a great deal about many hotels, and businesses on the beach. It was also great because we were really able to walk off all the food before dessert, yay!

Lastly, we came to “The Frieze” ice cream factory! They feature ice creams as well as sorbets.  They offer seasonal flavors as well as their regular flavors daily. 

Shown here is the raspberry sorbet (which might be the best sorbet I’ve ever tasted). Also, shown here is the cookies n’ cream! YUM!

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I recommend any food lover, tourist, or just anybody in general that is looking for something fun to do… to try one of these tours!

They can be found at http://www.miamifoodtours.com

Thanks for reading!

Xo,

Shay